Foster's 'Ride the Scuba'

Last month I had the good fortune to design an interesting site while freelancing with Play. Foster's are currently promoting their new 'in-can scuba', a widget which produces smaller bubbles for a smoother draught-like drink.

For an interesting online interpretation of this, you can go online and control an actual scuba device (which is all the way down in Plymouth) from your own keyboard and via streaming video, getting points for popping the large bubbles that are produced in the tank. You basically book a ticket/time slot, and then you get a couple of minutes to take the helm. Pretty cool, huh? I had a turn on it during development, and the responsiveness of the craft was certainly impressive. Naturally a good connection is going to help though!

To go with this unique concept, the site needed a functional, 'real-world' feel, whilst still existing as a web interface, not a literal 3d interpretation of the aquatic centre in Plymouth. I really enjoyed my time at Play on this project (an agency which M&C Saatchi owns a 50% stake in), and whilst I was effectively the lead designer, naturally the project was shaped and directed by the excellent in-house team.