MTV and SpinVox: Stand By What You Say

Some more work for MTV Staying Alive for you now, namely a project called Stand By What You Say, supported by Facebook Causes and SpinVox. SpinVox's technology neatly converts voicemail messages into digital text, making it perfect for an MTV project which is all about getting young people to participate. Sexual health is the main focus of the campaign, and the client wanted an appealing, warm design that would draw the target audience in. The underlying topics may be serious, but the idea is to be have some fun and get people talking.

It was great fun creating the whole identity on this one, from logo to colours and overall style. Thanks once again to Oliver Jones who brought his css and xhtml skills to the mix, and more besides.