Kelly Rowland goes on a tour of Africa...
...and MTV asked if I'd like to design the microsite to go with it; kellyrowlandafrica.com. Miss Rowland is an official ambassador for the Staying Alive Foundation, and went on a short tour in June to highlight AIDs awareness issues across South Africa, Tanzania and Kenya.
The initial design went down really well with both MTV and the team working directly with Kelly, and in actual fact evolved very little throughout the project. I took a slick and bright graphical route that I felt would suit Kelly's R'n'B credentials, and then combined and contrasted that with an earthy palette of browns and landscape photography which bring warmth and a natural balance. The idea was to get a sense of both the scale of Kelly's fame, against the scale of the landscape, and implicitly through that hint at the scale of the crisis. Hopefully I've managed to achieve that to some extent!
I'd like to thank Nick Sidhu for building the site and making it editable by the client, and Alex Amelines for his assistance on the animation.
The initial design went down really well with both MTV and the team working directly with Kelly, and in actual fact evolved very little throughout the project. I took a slick and bright graphical route that I felt would suit Kelly's R'n'B credentials, and then combined and contrasted that with an earthy palette of browns and landscape photography which bring warmth and a natural balance. The idea was to get a sense of both the scale of Kelly's fame, against the scale of the landscape, and implicitly through that hint at the scale of the crisis. Hopefully I've managed to achieve that to some extent!
I'd like to thank Nick Sidhu for building the site and making it editable by the client, and Alex Amelines for his assistance on the animation.
posted by Sam G at 7:34 PM
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