Two BIMAs for Foster's Ride the Scuba

Back in June I was invited by Play to design an interface for the Foster's 'Ride The Scuba' campaign, where users could commandeer an actual Scuba device via the internet, scoring points for destroying large bubbles in the tank. You can read the original blog post here.

So, it was very cool to find out that it won two BIMAS this week (that's the British Interactive Media Awards by the way). In all honesty, I had no idea it was even shortlisted, and clearly it's won for the innovative concept, and successful technological execution, rather than the aesthetics per se, but either way it's great to have been part of it. The site won the 'awesome bit of wickedness' award in the B2C category, and the 'technology and innovation' award in the integrated campaign category. Congratulations to all involved!